Now “Sustainability” is not just an MBA buzz word. It is a serious concept. A damn serious one. So serious that ignoring it and not trying to work in its direction can land you into battlefields (and mind you, here I am not being metaphorical).
Much before the Kurukshetra War (and probably after the menace caused by Parshuram), the Earth Goddess (aka Bhudevi) went to the Preserver of the Universe, Vishnu, in the form of a cow and begged for help. The following conversation took place (probably in Sanskrit).
Bhudevi: I am replete with warriors, and these warriors think no end to themselves. In the quest of creating culture, cities, dams and armies they have mindlessly destructed all that I had for them. They have cut the forests, polluted the water and land. But their lust knows no limits. Moreover, a few rich and powerful are doing this in abundance while depriving the weaker of their rightful share. They have so recklessly squeezed milk out of my udders that they are sore.
(Vishnu was furious at this discovery. He tried to comfort the Earth Goddess and made a declaration.)
Vishnu: These homo sapiens of the warrior community are indeed a bunch of maniacs. They have forgotten their place, and they have forgotten yours. They do not see you, the provider of all resources, as their mother but they regard you as their property. Their greed has made them stoop down to this level that they have lost all sense of Dharma. They will certainly learn a lesson and that too the hard way. That’s a promise!
(Then looking towards the tragic face of the cow)
Do not worry! I will descend on Earth as a cowherd to protect you. I promise you that the greedy and unrighteous Kshatriyas will pay for your milk with their blood.
Thus Vishnu declared his arrival as Krishna, the cowherd, determined to teach unrighteous Kshatriyas a lesson and re-establish Dharma. Thus, one can say the war was, in a way, inevitable. The uncompromising Kuru princes were but the catalysts.